John is the father of a man, Josh, who has died in a motorway pile-up on the way to his wedding. Josh had taken out one of Alfie Moon's funeral plans for the under-30s, and John tracks down Alfie. At first, Alfie denies being Alfie, but Alfie's wife, Kat Moon , reveals his identity. John says he has to arrange Josh's funeral but the funeral home have never heard of Alfie's company, Blue Moon Funerals, accusing Alfie of stealing Josh's money and threatening to call the police. Alfie says he will sort it within an hour and after Alfie manipulates his friend Ian Beale into investing in the business, Alfie meets John and afterwards, Alfie tells Kat that everything is fine.