Alan Sugar

Alan Sugar made his first appearance on 16 November 2012. He is portrayed by Himself.

Backstory
Alan Michael Sugar, Baron Sugar (born 24 March 1947) is an English business magnate, media personality, and political advisor. According to the Sunday Times Rich List 2014, Sugar has an estimated fortune of £900m, and is ranked as the 110th richest person in the UK. In 2007, he sold his remaining interest in the consumer electronics company Amstrad, his largest and best-known business venture.

Sugar was chairman of Tottenham Hotspur from 1991 to 2001. Sugar appears in the BBC TV series The Apprentice, which has been broadcast annually since 2005.

In reality Alan Sugar is the uncle of Rita Simons who plays Roxy Mitchell.

Children in Need Special (2012)
Lord Sugar is on the hunt for a new apprentice, he arrives in Albert Square.

He visits Alfie Moon outside The Queen Victoria and says that he doesn't get out much because on his CV he has listed his job roles as Bartender, Bar Manager and Bar Owner. Alfie reference the time that he was in Spain and Lord Sugar mentions he heard that Alfie was in prison. Lord Sugar remarks about Alfie having he is the Del Boy of Business on his CV. Lord Sugar says that the pub should be making millions there is not another pub in the area for three miles. Lord sugar then leaves stating he is not interested.

Alan is approached by Masood Ahmed, Masood says that he works in creating interconnectivity between business at homes, providing a global delivery service. Lord Sugar replies you're a postman. Masood reference he uses to own The Argee Bhajee, Masood's business idea is Chicken Vindaloo by post - The finest Indian cuisine delivered in ten working days. Lord Sugar declines his offer stating that if you gave it to West ham players, they by be doing more than farting.

Alan meets Ian Beale, he says he have a catering business right referencing Masala Queen. Ian replies not I gave it to me daughter (Lucy ) for free. Alan ask about the Beale's Plaice and Bridge Street Café. Ian again says them as well, Alan says why would he want to go into business that keeps giving aways his businesses. Alan walks away because he believes Ian is a failure.

On his way back to his car Alan see Billy Mitchell ushering Masood away from him. Billy states he is thinking of getting into the personal security business and he is thinking of applying to the Dragons Den. Alan replies you don't want to be talking to those five wise monkeys, you want to be talking to the organ grinder. Alan declines his business idea but gives him a job looking after his car.