Product Placement

EastEnders has often been accused of product placement. Here are a few examples.

2010's
In March 2015 - Denny Rickman gets a XBOX One as a present.

Seldik PS4 Game (2017)
In Episode 5522 (4 July 2017) - Denny Rickman gets a PS4 game for his birthday, whilst this is not a real game it still promotes PS4 games in general.

Apple AirPods (2018)
In Episode 5750 (30 July 2018) - Hunter Owen steals money from the bar in the E20 (nightclub) and buys himself Apple AirPods.